Saint Agnes School was built on the backs of Austrian immigrants in the 19th century and has been sustained by large, hardworking, faithful Roman Catholic families of the Twin Cities ever since. They are state champions, national merit scholars, award-winning artists, all-state musicians, and knights of the altar. Excellence is expected, discipline is required, and respect is earned. The goal is Heaven—a higher standard for a higher calling.
The institution looks to the example of Saint Agnes, its patroness, in all endeavors. Whether in the classroom, on the field, in the community, on the stage, or in the pew, the aim is to emulate her virtues. The result is an authentic Catholic education, marked by academic rigor, dynamic spiritual formation, and athletic excellence. And now, there is a new visual identity to introduce to the world, representing the collective spirit of the institution as the Saint Agnes Aggies.
We are Aggies. Rooted in tradition, we eye the promise of the future.
To the Renegades: The bad-ass, relentless competitors who live life on their terms. The ones who are unapologetically themselves and uncompromising in their convictions. Aggressive in pursuit, unpretentious in approach. The no-nonsense, trophy-winning breed that won’t be outworked. Where the thrill of competing is enough to get their motor running. To the crew that knows winning isn’t some smoky ambition. It is their DNA. They adapt, shift, and progress, but they remain true to their roots, no matter what. To the ones who show up, not for money or fame, but for the love of sport. Bold, charismatic, and fiercely loyal. To those who were born to be wild, to be champions. Here’s to the racers.
Stewart-Haas Racing, co-owned by 3-time NASCAR Cup Series Champion Tony Stewart and Gene Haas, stands as a title-winning NASCAR team with a rich history. Since its establishment in 2009, the dynamic duo of Tony and Gene has cultivated a winning legacy, securing two NASCAR Cup Series titles and a NASCAR Xfinity Series championship.
In a bid to redefine their brand and propel their iconic racing tradition into the next generation, the SHR team sought a fresh identity for 2024. We created a comprehensive visual language to authentically capture the essence of Stewart-Haas. Crafted to be adaptable and progressive, the design system mirrors the agility and speed inherent in a driver's improvisation. Much like a skilled driver navigating the twists and turns of a race, the SHR identity was conceived with speed and flexibility at its core. Drawing inspiration from Tony "Smoke" Stewart and the relentless pursuit of speed, the brand underwent a transformative evolution while staying deeply rooted in its heritage.
SHR-INSPIRED: The previous logo was inspired by Chevy. SHR now races Ford. This mark reflects SHR values and does not tie to a specific manufacturer.
EVOLUTION: The NASCAR landscape has changed since SHR’s 2009 inception. This system has the flexibility to fit all digital and print needs.
A NEW ERA: SHR expects to draw in new racers over the next few years. This identity will help build the brand and position SHR for future success.
MODERN GRIT: The new logo speaks to SHR’s personality. It embraces their classic racing roots while engaging new and progressive fans.
Authmade is a progressive fashion label and lifestyle brand. Founded in 2017 by Jason Vu, the brand redefines what is possible between the intersection of fashion and sports. Authmade Stadium, launched in 2023, focuses on true, premium streetwear in association with the NBA and NHL clubs, and other organizations. Authentic in approach. Quality now and always. Refined essentials. Distinct craft.
This Cleveland Browns' rebrand honors the past while evolving into the future. Inspired by the AAFC and NFL champion squads of the 40s, 50s and 60s, the Kardiac Kids, the team's memorable run through the mid-80s and even some of the best memories in recent years, the Browns' updated look pays homage to the past while incorporating all of the modern technology of the Nike Vapor Untouchable Uniform, which provides the kind of wear-ability and comfort players expect in the modern NFL.
The Browns' 2020 updated look features their classic brown and white jerseys, evoking the best memories of the storied franchise's past with a modern twist. Both the tops and bottoms will include the traditional striping – three white stripes and two orange stripes on the brown jerseys and matching socks; three brown stripes and two orange stripes on the white jerseys and matching socks – that has been a core fixture on the team's uniforms throughout the vast majority of its history. Stitched inside the collar of every jersey is "1946," the year the team was founded. It replaces "DAWG POUND," which filled the spot from 2015-19. This subtle element features the original classic orange and is a nod to the Browns’ roots.
United by Stripes.
www.clevelandbrowns.com
Quintessentially Southern California, the Chargers 2020 relaunch is an aspirational brand synonymous with sunshine, blue skies, carefree style of play dating back to the team's AFL roots. Whether it's Sunday on the Venice Boardwalk or the Olvera Street Marketplace, there's an unmistakable vibe that's unique to Los Angeles. The 1960s in LA and its surrounding communities represent classic Americana coastal vibes. Throughout the branding process, our design team drew inspiration from the surf, skate and car cultures of this era when creating its new look.
With the new ‘Bolt’ a sleeker, more streamlined version of its old self as the team's primary mark, it's also one color lighter. Gone is the three-tone ‘Bolt’ with a navy keyline – the new ‘Bolt’ has been paired down to only include Powder Blue and Sunshine Gold. The bold, italicized font is an ode to an era that saw legendary Mustang modifier Carroll Shelby set up shop in Marina del Rey and Latino youths on the Eastside turn 1940s cars into sleek, irreverent lowriders. The angled ticks mimic the edges and details of the new ‘Bolt.’ The new numbers, like a souped-up Shelby, symbolize speed, power and constant forward motion while their placement within the brand is a nod to modifying a classic. The LA Chargers expression is that of a classic SoCal brand. Coastal vibes. Americana swashes. Simple optimism.
Bolt Up.
www.chargers.com
Upon joining the league in 1934, the Detroit Lions have stayed true to their to classic combination of Honolulu blue and silver. In 2009, for the first time in the team's history, black was introduced and shook up the traditional palette. Looking toward the future, the team aimed to celebrate the past. This rebrand was created to embrace the now as well as refresh the historic Lions' roots.
With Detroit holding some of the most loyal and deserving fan bases in sports, the team wanted to represent a fresh and iconic look. There's nothing more iconic than the design of the legendary Ford Mustang. The Mustang demonstrates, above all else, what pure concepts, clean design, and consistent vision can achieve. Through the years, design elements morphed and bowed, but never departed from the original directive. The ability to know when to adapt to any given era was, and still is, the key to the success of this mainstay of uncompromising power.
Same Heart. New Armour.
www.detroitlions.com
This is Indiana, and they know what it takes to earn it. They step up, work hard, and burn every drop in the tank, because there’s no such thing as ‘off the clock.’ This isn’t East Coast noise or West Coast glitz. Just the steady beat of the Heartland. The Colts earn everything: every block, every sack, every catch. Because a win isn’t just the numbers on the scoreboard. It’s long hours. It’s hard hits. It’s an ice bath and a well-worn playbook. It’s blood and sweat with no time for tears. Around here, football is more than a ticking clock between church and Sunday dinner.
The Colts aren’t just Indianapolis’ team, they represent all of Indiana. For more than 35 years, the Colts reflect the industriousness, pride, and resolve of the community in which they live. They have shared countless memories with Hoosiers across our great state and forged a legacy of entertaining, inspiring and uniting by winning the right way. This rebrand features an evolved logotype, now incorporating modern elements while embracing some of the design features from the traditional mark. The new "C" secondary logo honors the rich history, cements their real and lasting connection to Indiana, and embraces the exciting future that lies ahead. Blue and White will remain our most recognizable and prominent colors. In 2020, the Colts expand their color palette to include Anvil Black. This hue is inspired by the color of an anvil used to make horseshoes, and represents the hard work and resolve of the team and the fans.
Forging Heartland Pride.
www.colts.com
This project started as a thought and has evolved into a rebrand. Since it's always intriguing to imagine what a team logo could be, I started playing the "what if" game with the NBA. There is such a nostalgia among basketball logos in sports history, made better by the iconic players to wear the jersey and the legendary teams that are linked to a place and time. I have always respected the mix of symbols in the NBA and the eras that have tied them together. The same logo can mean two completely different things for two different fans, which make them so fascinating.
Knowing there was a fine line between too much and not enough, I wound up creating some variations within certain marks. Each team was approached differently, based on their logo history. The most important piece to me, was keeping the integrity of the franchise. Some keep the mark classic, while reshaping all the details that make it so iconic. Others push boundaries on style and context. My aim in both was for all the logos to feel true to the team itself.
The logos are presented in alphabetical order. Most of these redesigns are my first thoughts when thinking of what represents the team. Knowing that there were 30 problems to solve, I capped my time for each team to 1 day. The NBA/MJ refresh was an added piece I thought would be fun.
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Since first opening its doors 2012, The Committed Pig has been among the most talked about food spots in New Jersey. Following their humble beginning in Manasquan, they have grown to be three stores strong with sister locations in Summit and Morristown. Building on an array of pork roll sandwiches, The Committed Pig offers a unique range of specialty burgers, such as the famous "Burgernut", a glazed doughnut stuffed with two cheeseburgers. They pride themselves on their award-winning sandwiches, diverse and ever-changing menu, and a la carte brunch.
The creative direction of the Super Bowl LI style guide began in fall of 2015, roughly 16 months before the game. Entrenched in tradition, but constantly pushing boundaries, the city of Houston ignited our design thinking with its diversity, compassion, and love for all things football. The developed style ensured continuity in the brand expression and quality level on everything from logos and t-shirts, building wraps and event decor, to game tickets and memorabilia, in-stadium graphics and animations.
Along with creating assets, guidelines, rules, and complete look for this SBLI, our creative team worked closely with partners to establish the environmental décor program. This enormous undertaking involved bringing more than 550 pieces of unique artwork to life before the world and millions of fans. The Super Bowl LI décor branding included: airports, NRG stadium interior and exteriors, official hotels, media center, building wraps, practice facilities, locker rooms, player environments, and more than seven miles of fence mesh surrounding NRG Stadium’s perimeter. The centerpiece of the work was a massive Lombardi Trophy building wrap, which overlooked Super Bowl City and came to life at night through projection-mapped animation and NFL content.
This was the ultimate 360 campaign.
Crab & Co. is a casual, family friendly eatery that takes great pride in acquiring the most premium quality seafood. Guests are of utmost importance and they take pride in their hospitality. Crab & Co., established in the heart of Baltimore, Maryland, has built a loyal and passionate team of employees. Their staff strives to create a welcoming atmosphere for diners as they experience a genuine taste of the Eastern Shore.
The restaurant uses local farmers, fisherman, and purveyors to ensure the freshest produce and seafood will be served to their customers. Crab & Co. understands the seasonal crowds, as they aim to support the local needs of the community. This family owned business takes the time to house make their own dressings, sauces, crab cakes, and other menu items with a backbone of love and care going into everything that they do.
The night before Super Bowl XLVII, the NFL celebrated its best players and plays from the 2012 season with "NFL Honors," a star-studded football and entertainment event. The two-hour primetime awards special from the Mahalia Jackson Theater in New Orleans aired nationally on February 2, from 9-11 p.m. (ET) on CBS. Alec Baldwin hosted the show for the second year, and there was a featured live performance by One Republic. Seven of the awards announced were voted on by the Associated Press, including the AP Most Valuable Player.
The NFL, its clubs, and players have a long history of supporting the military. The NFL and military have many shared values and a strong, ingrained connection. Both institutions revolve around the values of teamwork, discipline, accountability, excellence, performance under pressure and more.
In weeks surrounding Veteran’s Day during the season, the National Football League and all 32 clubs celebrate Salute To Service, the league’s platform that honors the active duty and veteran service men and women who are part of our nation’s military. The various military support and appreciation efforts that take place across the League are united with a common look, message and theme.
The Women's Summit: "In the Huddle to Advance Women in Sport" brought together prominent leaders from sports, government, media, and a variety of other fields—all of whom believe in the power of sports to support the future success of young women both personally and professionally. Through their experience and insights, the summit aimed to reinforce the role of sports and to encourage broad support from both men and women. This special two-day event featured numerous influential speakers, such as Serena Williams, Condoleezza Rice, Billie Jean King, and Jordin Sparks.
The goal was to create a logo that inspired female empowerment, engagement, and edge beyond the game. The mark was to encompass strength and sophistication, while embracing femininity.
Designed in 1982, the Nike Air Force has permeated culture for decades and continues to be a fashion staple thanks to clean lines, strong midsoles and new and classic color ways in low-top, mid-top and high-top styles. Introducing the zero gravity Limited Edition Nike Air Force VIRGO. Something so unordinary, it must be from another galaxy. The Nike AFV is locked and ready to conquer another dimension.
This microsite was created as a way to introduce the next generation of Nike Air Force. The aim of the project was to match a vibrant and youthful palette with the sophistication and style of a refined brand.
Pure. Fearless. Unrivaled.
With Julio Jones being among the NFL's most elite wide receivers, he needed a visual identity to represent his dynamic brand. In his first year in the league, his "freakish" athleticism quickly earned him the nickname "Optimus Prime." There were three major areas that I wanted to dial in on when creating this mark. Focusing on his initials and uniform number was essential for the logo to be undoubtedly, Julio Jones. Finally, I wanted to convey his combination of size, speed and strength. The intention of the mark was to hit all three parts.
