This is Indiana, and they know what it takes to earn it. They step up, work hard, and burn every drop in the tank, because there’s no such thing as ‘off the clock.’ This isn’t East Coast noise or West Coast glitz. Just the steady beat of the Heartland. The Colts earn everything: every block, every sack, every catch. Because a win isn’t just the numbers on the scoreboard. It’s long hours. It’s hard hits. It’s an ice bath and a well-worn playbook. It’s blood and sweat with no time for tears. Around here, football is more than a ticking clock between church and Sunday dinner.
The Colts aren’t just Indianapolis’ team, they represent all of Indiana. For more than 35 years, the Colts reflect the industriousness, pride, and resolve of the community in which they live. They have shared countless memories with Hoosiers across our great state and forged a legacy of entertaining, inspiring and uniting by winning the right way. This rebrand features an evolved logotype, now incorporating modern elements while embracing some of the design features from the traditional mark. The new "C" secondary logo honors the rich history, cements their real and lasting connection to Indiana, and embraces the exciting future that lies ahead. Blue and White will remain our most recognizable and prominent colors. In 2020, the Colts expand their color palette to include Anvil Black. This hue is inspired by the color of an anvil used to make horseshoes, and represents the hard work and resolve of the team and the fans.
Forging Heartland Pride.
www.colts.com