Super Bowl Logo Conspiracy
The Super Bowl logo colors stir a new conspiracy on a scripted NFL season. See my interview with The Sporting News as I provide insight on the process of designing a Super Bowl.
Starbucks x Dunkin'
See what happens when the two largest coffee companies switch their identities. The Dieline shares an article on how a Starbucks and Dunkin' flip-flop demonstrates the immense power of branding.
The Commanders Rebrand
The Washington Football Team reveals their new name and brand identity of the Washington Commanders. Read my interview with The Washington Post as I share thoughts on the reveal, as well as the sports branding process.
Doritos Gone Viral
What started off as a fun "what if" project, has caught fire (and deep emotional responses) throughout the social media world. Read The Dieline's "Pack of the Month: The Doritos Redesign Concept That Went Very Viral."
Top Sports Designers
Featured in 2021, PRINT Magazine highlights the "Five Sports Logo Designers To Follow On Instagram."